艾伦·西格尔

    艾伦·西格尔(Alan Siegel)是品牌识别咨询公司Siegelvision的首席执行官。他是全球品牌战略公司Siegel + Gale的创始人和名誉主席。

艾伦·西格尔(Alan Siegel)名言

I don't think any business has to give up legal protections in order to simplify. The main consideration is that whatever protection, rights and remedies a corporation wants, they should be put in terms that are understandable to the consumer.

我认为任何企业都不必为了简化而放弃法律保护。主要考虑的是,无论一个公司想要什么样的保护、权利和补救措施,都应该用消费者可以理解的术语来表述。

艾伦·西格尔

I think the law should be comprehensible not only to those who work with it but also to those who are governed by it.

我认为法律不仅应该被那些从事法律工作的人所理解,而且应该被那些受法律支配的人所理解。

艾伦·西格尔

Our government should speak a common language with the American people - plain English.

我们的政府应该和美国人民讲一种共同的语言——普通英语。

艾伦·西格尔

Politicians must be simple and clear about how their ideas will serve the national cause. We can no longer use the complexity of today's problems as an excuse for inaction, rhyme or rhetoric that does not meet the challenges before us.

政治家们必须简单明了地知道他们的想法将如何为国家事业服务。我们不能再把当今问题的复杂性作为不采取行动、押韵或言辞的借口,因为这些行动、押韵或言辞不符合我们面前的挑战。

艾伦·西格尔

Too many politicians are shifting the critical themes of our national conversations from a 'big ideas' American Brand Platform to narrowly focused, polarizing sound bites that put party philosophy before what used to be heralded as the common good. These ideas, more often than not, divide us rather than serve to bind us.

太多的政客正在把我们国家对话的关键主题从一个“大创意”的美国品牌平台转移到狭隘的、两极分化的声音片段,这些片段将政党哲学置于过去被称为共同利益之前。这些想法,往往会分裂我们,而不是束缚我们。

艾伦·西格尔

If we don't re-charge the American Brand, all future challenges - economic, social and political - are destined to be driven to the brink, further jeopardizing the strength and competitiveness of our country and its citizens.

如果我们不对美国品牌重新收费,所有未来的挑战——经济、社会和政治——都注定会被推向边缘,进一步危及我国及其公民的实力和竞争力。

艾伦·西格尔

Representative government demands an ongoing conversation between legislators and constituents.

代议制政府要求立法者和选民之间进行持续的对话。

艾伦·西格尔

I'm very interested in working with nonprofits, people in education, medicine, people who are doing things to improve the world and who don't have the money to come to Siegel+Gale for help.

我非常有兴趣与非营利组织、教育界、医学界的人士、为改善世界而努力的人士以及没有钱来西格尔+盖尔寻求帮助的人士合作。

艾伦·西格尔