Audiences don't come to theatres going by reviews. Even if a film is rated low, the collections won't get affected.
I believe, for an actor, both the success of his film and awards are equally important.
The success of a film at the box office will ensure happiness to the entire unit, but individual awards are like vitamin shots that will help boost the morale of an actor.
When I portrayed Shiridi Sai, I changed as a person.
Enjoy the films I do, get entertained, get your money's worth, and when you leave the theatre, leave it all behind!
Frankly, I love my independence too much to give it up.
I don't consult anyone - not my mother, not my father, anyone - about my work. And I must add that neither Dad nor Mom interfere in my work.
I can confidently say that I am comfortable with all the directors, co-star and producers with whom I have worked; there have been absolutely no tensions.