I've never really had the desire to be a front person or a solo artist. I don't really create that much of a hierarchy in my mind.
I think in most cases, when you're writing a song, you're just making up a little story, and you're not really thinking about making a point one way or another about it. You're just coming up with a little scenario and seeing it through, and that's it.
I think people sometimes confuse 'catchy' with something that should automatically be a hit in today's world. I mean, obviously we write a lot of stuff that's catchy, that sticks in your head. But that doesn't necessarily mean that middle-school kids are going to want to listen to a song about a lawyer or a Subaru or whatever.
In promotional mode, every day is a series of decisions. You can easily fill up your day with checklist stuff.
One of the more surreal days I've ever had in the recording studio was Martin Fry teaching Hugh Grant his old dance moves. Showing him how to do the hair-flip and the point, and all these sort of trademark moves of his.