Small businesses should have the same ability to reach customers as powerful corporations. A blogger should have the same ability to find an audience as a media conglomerate.
The institutions that we've built up over the years to protect our individual privacy rights from the government don't apply to the private sector. The Fourth Amendment doesn't apply to corporations. The Freedom of Information Act doesn't apply to Silicon Valley. And you can't impeach Google if it breaks its 'Don't be evil' campaign pledge.