My personal opinion is that an actor shouldn't bother himself about expanding his market. He or she should just do good films.
I still belong to a middle class family; middle class is a mindset than your financial status.
There was a notion that I could do only niche films like 'Yevade Subramanyam' or 'Krishna Gaadi'... I wanted to break that and draw in a larger audience so that next time I do a so-called niche film, more people might come out to watch it.